Strategic Internet Public Relations

The principles and strategies we’ve discussed in this class have provided me with a solid foundation to enhance marketing efforts and effectively promote my case study company, Boarding Pass Coffee. One of the key takeaways from the class was the art of writing effective press releases. This skill will be vital for launching a marketing campaign. A well-structured press release can grab the attention of journalists and influencers, allowing Boarding Pass Coffee to share its unique offerings and engage a wider audience. We also had discussions around internal PR strategies. Understanding how internal communication impacts brand perception has led me to consider ways that can foster a cohesive culture at Boarding Pass Coffee. This course also covered various distribution strategies, which are essential for maximizing outreach. I learned about the importance of targeting the right channels to ensure that the message reaches the intended audience effectively. Overall, the knowledge and skills I’ve gained in this class have equipped me with a comprehensive toolkit to advance my digital marketing project for Boarding Pass Coffee. By integrating PR fundamentals, effective press releases, internal communication strategies, distribution methods, and the use of AI tools, I am confident that I can create a compelling marketing campaign that resonates with the audience and elevates the brand.

Anslie Bass - September 29, 2024