Digital Analytics & Optimization

As I progress through the Digital Marketing program, the recent coursework focused on digital analytics and optimization has proven to be an important foundation for formulating a comprehensive digital marketing plan for my case study—Boarding Pass Coffee. This month’s lessons have deepened my understanding of how data-driven decision-making can improve marketing strategies and ensure that every campaign is both effective and measurable. The coursework from this month directly corresponds with the objectives of my digital marketing plan. Understanding user interactions on the Boarding Pass Coffee website will enable me to identify areas for improvement, ensuring a seamless customer journey. This course also builds upon my other learnings in the Digital Marketing program. For instance, my understanding of SMART Goals has been enhanced through discussions on how to set specific, measurable, achievable, relevant, and time-bound objectives for each campaign. In this class, we also learned how to analyze social media performance helps us tailor content to better resonate with our audience, ultimately driving more traffic and conversions.

The knowledge gained this month has not only boosted my ability to create a comprehensive marketing plan for Boarding Pass Coffee but has also deepened my appreciation for the role of data in decision-making. As I continue to build on these insights and seek additional learning opportunities, I am excited to see how these elements will come together to form an effective digital marketing strategy that drives results.

Anslie Bass - October 27, 2024