Digital Marketing and the Law

The past few courses have developed my understanding of the importance of staying informed about the evolving challenges of technology, privacy, and intellectual property.

The Digital Marketing and the Law course has provided me with insights that are incredibly relevant to my current and future professional occupation. In this blog post, I want to talk about the key takeaways that will influence my digital marketing approach moving forward.

Before the course, my understanding of copyright was basic. I knew there were legal protections for creators, but I didn’t have a firm grasp on how copyright applies in the context of digital media, fair use, or international considerations. In this course, I learned how copyright works in the digital age and how laws have been updated to address the rapid pace of technological advancement, especially regarding online content and user-generated material. Privacy is also a growing concern, especially in the digital world where data collection is ubiquitous. Throughout this course, I have learned the legal foundations of privacy laws like GDPR (General Data Protection Regulation and CCPA (California Consumer Privacy Act), the ethical aspects of data collecting, including how to implement privacy policies that are transparent, fair, and respectful to user's data, and how to draft privacy policies to ensure compliance with laws and protect the rights of individuals.

Spam is something I think we can all agree is annoying. However, this course taught me how to handle spam effectively in the digital marketing industry. We learned what constitutes spam under legal frameworks (i.e., the CAN-SPAM-Act), techniques for managing and filtering spam in professional and personal communications, and how to prevent problematic spam by adhering to best practices in email marketing and online communication. I was made aware of the legal consequences of sending unsolicited messages and how to better manage email campaigns. This is valuable knowledge for me as I build my professional network and engage in digital marketing efforts.

Lastly, the course provided some interesting insights into the world of artificial intelligence (AI) and its evolving impact on copyright, privacy, and even spam. This course improved my knowledge of AI's role in content creation and copyright issues, AI's influence on data privacy, and how the use of AI can identify and block spam, as well as the challenges AI presents in the generation of fake content or phishing attempts. As I continue to integrate AI tools into my professional life, understanding these risks will be critical for making informed decisions.

The knowledge I’ve gained in this course is already informing how I approach my work and my interactions with the digital world and has provided me with practical knowledge that I can immediately apply to my professional endeavors. Whether it’s navigating the complexities of copyright law, ensuring privacy compliance, managing digital communication, or using AI ethically, I feel more equipped to make informed decisions and drive positive outcomes in my career. The skills and insights I’ve gained will serve as an essential foundation as I continue to work in an increasingly interconnected and digital world.

Anslie Bass - November 23, 2024