Digital Storytelling and Branding

Building a brand goes beyond visuals and products or services offered. In my Digital Storytelling and Branding Course, I learned that the brand consists of everything from the language or voice of the brand to the story that the brand shares. This is done by answering the three little questions of who are you, what you do, and why does it matter? Before going into my company’s story, we were allowed to curate our personal branding statement. With the help of ChatGPT, I was able to write a descriptive statement; “With a rich background spanning diverse industries, Anslie seamlessly integrates creative and graphic design with an innate sense of aesthetics to craft captivating solutions. Her meticulous planning ensures flawless execution, driven by the unwavering quest for growth and improvement. Anchored in a belief in the world’s beauty and a commitment to fairness, she celebrates diversity and individuality in every project. Dedicated to assisting startups, small businesses, nonprofits, and authors, she delivers impactful visual communication solutions tailored to their unique identities and goals.”

I enjoyed building a brand personality and voice for Boarding Pass Coffee. Understanding the brand's likes, dislikes, values, and voice, I was able to compare Boarding Pass Coffee with the personality of Aang from Avatar the Last Airbender. I had so much fun creating the brand personality presentation where I could use a character from my childhood TV show to represent my company's identity. Giving Boarding Pass a personality like that of Aang, it has helped shape how the company goes about branding, advertising, and the language we use in the digital space.

We also learned about making an emotional connection with the customer. Giving the viewer a story to relate to will positively impact the brand. It was exciting to create a video about the adventurous side of Boarding Pass Coffee. With the help of my dad, and grabbing coffee from the shop down the street, I was able to create a video that connected with the customer emotionally while getting straight to the point.

Throughout this course, I have learned what it means to build a brand personality and voice through story and emotional connections. We can strengthen the brand’s image by sharing who we are as a company and why we are important or what it is that sets us apart. With this knowledge, I can improve upon Boarding Pass’ identity and personality to reflect the adventurous, eco-friendly, and inclusive brand that it is.

DMP Resources and References

MAR632-O Assignments and Research

Anslie Bass - March 29, 2024