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Campaign #1: Coffee-fied Adventures

The Coffee-Fied Adventures campaign is designed to increase brand awareness and customer engagement by leveraging AI and user-generated content (UGC). Inspired by the viral Warner Bros. Barbie AI Selfie Generator campaign, Boarding Pass Coffee will allow users to create personalized coffee avatars that reflect different coffee preferences, and global travel themes. These avatars will be shared on social media to increase brand visibility and participants will be incentivized with discounts and the chance to win coffee-related prizes.

Business Programs Supported:

  • Brand Awareness: This campaign will increase awareness by creating a buzz around Boarding Pass Coffee and its offerings.

  • Customer Engagement: It encourages customers to interact with the brand through social media and personalized avatars.

  • Email List Growth: Encouraging users to opt-in for discounts, helps grow the brand’s email subscriber list.

Marketing Objectives:

  • Increase brand awareness by engaging with a wide audience through interactive content, and encouraging social media sharing.

  • Enhance customer engagement by fostering a sense of community and creating sharable, interactive experiences.

  • Drive traffic to the website and boost conversions by offering special discounts and promotions to participants.

Specific Marketing Strategies / Tactics:

  • Launch an AI tool where users can upload photos and create personalized coffee avatars (e.g., “Espresso Explorer”, “Latte Voyager”, etc.).

  • Promote the campaign via influencer partnerships who will demonstrate the AI experience and encourage their followers to participate.

  • Encourage participants to share their avatars on social media with the hashtag #BoardingPassCoffeeAdventures for a chance to win free coffee and travel-related prizes.

  • Offer a 10% discount on the next purchase for users who participate and sign up for the email newsletter.

Conversion Goals:

  • Increase social media engagement with branded hashtags.

  • Drive traffic to the website's Coffee-Fied Adventures landing page.

  • Increase newsletter sign-ups during the campaign.

  • Boost sales both online and in-store through a discount code.

How to Measure Success:

  • Social Media Analytics: Track engagement rates, hashtag usage (#BoardingPassCoffeeAdventures), and impressions via tools like Instagram Insights, TikTok Analytics, and Facebook Manager.

  • Google Analytics: Measure traffic to the campaign’s landing page, conversion rates, and bounce rates.

  • Sales Tracking: Monitor the increase in sales using unique coupon codes and track purchases made by customers who engage with the campaign.

  • Email Sign-ups: Monitor the growth of the email list through sign-ups prompted by the campaign’s call-to-action.

Campaign #2: Explore Georgia Coffee Adventures

The "Boarding Pass Coffee Now!" campaign focuses on leveraging intent-based marketing through high-conversion keywords like “coffee near me,” “specialty coffee near me,” and “ethical coffee” to drive immediate conversions. This will be a highly targeted digital campaign designed to appear for users who are actively searching for coffee options, highlighting the convenience and premium quality of Boarding Pass Coffee, both online and in-store.

Business Program(s) Supported:

  • Online Sales and Conversion Growth: This campaign focuses on immediate conversion for both online orders and in-store visits.

  • Brand Awareness and Customer Acquisition: It helps Boarding Pass Coffee appear in front of users who are ready to make a purchase decision.

Marketing Objectives:

  • Increase immediate online conversions by targeting users actively searching for coffee products, emphasizing premium and ethically sourced offerings.

  • Drive in-store visits for users searching for coffee shops nearby, promoting the local experience of Boarding Pass Coffee.

  • Improve customer acquisition and retention by offering tailored discounts and personalized experiences through email and dynamic landing pages.

Specific Marketing Strategies / Tactics:

  • Targeted Google Ads and Bing Ads using keywords like “specialty coffee near me,” “ethical coffee,” and “best coffee in Georgia.”

  • Create dynamic landing pages tailored to different user intents (e.g., local coffee shop seekers, and eco-conscious consumers) to drive immediate conversions.

  • Offer discount codes and special promotions for first-time online buyers or in-store customers.

  • Personalized email follow-ups for users who clicked on ads or interacted with the site, encouraging them to complete a purchase or visit the store.

Conversion Goals:

  • Increase online orders via paid search ads with tailored offers.

  • Increase foot traffic to physical locations by attracting users looking for local coffee experiences.

  • Boost overall sales with targeted discounts and offers.

How to Measure Success:

  • Google Ads Metrics: Track conversion rates, cost-per-click, and click-through rates for specific keywords.

  • Google Analytics: Measure the traffic and conversion rate from paid search ads, focusing on users who searched for coffee-related terms.

  • Sales Tracking: Monitor the increase in online and in-store sales linked to the campaign’s keyword targeting and promotions.

Campaign #3: Boarding Pass Coffee Now

The "Boarding Pass Coffee Now!" campaign focuses on leveraging intent-based marketing through high-conversion keywords like “coffee near me,” “specialty coffee near me,” and “ethical coffee” to drive immediate conversions. This will be a highly targeted digital campaign designed to appear for users who are actively searching for coffee options, highlighting the convenience and premium quality of Boarding Pass Coffee, both online and in-store.

Business Program(s) Supported:

  • Online Sales and Conversion Growth: This campaign focuses on immediate conversion for both online orders and in-store visits.

  • Brand Awareness and Customer Acquisition: It helps Boarding Pass Coffee appear in front of users who are ready to make a purchase decision.

Marketing Objectives:

  • Increase immediate online conversions by targeting users actively searching for coffee products, emphasizing premium and ethically sourced offerings.

  • Drive in-store visits for users searching for coffee shops nearby, promoting the local experience of Boarding Pass Coffee.

  • Improve customer acquisition and retention by offering tailored discounts and personalized experiences through email and dynamic landing pages.

Specific Marketing Strategies / Tactics:

  • Targeted Google Ads and Bing Ads using keywords like “specialty coffee near me,” “ethical coffee,” and “best coffee in Georgia.”

  • Create dynamic landing pages tailored to different user intents (e.g., local coffee shop seekers, and eco-conscious consumers) to drive immediate conversions.

  • Offer discount codes and special promotions for first-time online buyers or in-store customers.

  • Personalized email follow-ups for users who clicked on ads or interacted with the site, encouraging them to complete a purchase or visit the store.

Conversion Goals:

  • Increase online orders via paid search ads with tailored offers.

  • Increase foot traffic to physical locations by attracting users looking for local coffee experiences.

  • Boost overall sales with targeted discounts and offers.

How to Measure Success:

  • Google Ads Metrics: Track conversion rates, cost-per-click, and click-through rates for specific keywords.

  • Google Analytics: Measure the traffic and conversion rate from paid search ads, focusing on users who searched for coffee-related terms.

  • Sales Tracking: Monitor the increase

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