Boarding Pass Coffee

This marketing plan for Boarding Pass Coffee outlines a strategic approach to establishing the brand as a leading specialty coffee company by enhancing brand visibility, attracting new customers, building loyalty, and driving sales through both traditional and digital marketing strategies. The plan focuses on increasing brand awareness through targeted advertising, social media platforms like Instagram, Facebook, and TikTok, influencer partnerships, and PR campaigns; fostering customer loyalty through stronger relationships with existing patrons; expanding the customer base locally and nationally; and boosting online sales with e-commerce promotions and email marketing. The brand aims to differentiate itself in the competitive coffee market by highlighting its premium quality, sustainability, and adventurous spirit, inspired by global destinations. Boarding Pass Coffee is built on a foundation of providing high-quality, ethically sourced coffee for coffee enthusiasts who appreciate both craftsmanship and the spirit of travel. By refining the brand’s marketing strategies to expand its reach, and create memorable brand experiences through targeted campaigns, product innovation, and strategic partnerships with travel brands and tourism companies, Boarding Pass Coffee aims to position itself as the go-to, premium coffee brand for adventurous, quality-conscious consumers.

Mission Statement

Boarding Pass Coffee’s mission is to offer a unique, global coffee experience that blends the founders' love of travel and passion for specialty coffee, bringing high-quality, ethically sourced beans from Murilo’s family farm in Brazil and other global destinations. More than just great coffee, the brand provides a cultural journey where each roast tells a story, allowing "coffee travelers" to explore new flavors while embracing sustainability, education, and community.

Organizational Background

Boarding Pass Coffee is a specialty coffee shop and roastery that offers a unique blend of coffee and cultural experiences. Founded by a husband-and-wife duo, Murilo and Christiane were inspired by their shared love of travel and passion for high-quality coffee to create Boarding Pass Coffee, as a tribute to their journeys to over 100 countries. Since its founding, Boarding Pass Coffee has grown from a small local coffee shop into a popular destination for coffee lovers seeking both exceptional coffee and a cultural experience. The shop’s unique concept, which includes airplane-inspired seating, coffee passports, and interactive tasting rooms, has set it apart in the competitive specialty coffee market. Boarding Pass Coffee has a mission to bring the world‘s best coffee flavors to their customers while sharing the cultural stories behind each oast. The company provides a range of specialty coffees, including their most popular roast, Fazenda Sant’ana, which is sourced directly from Murilo’s family farm in Brazil. Boarding Pass Coffee offers a variety of specialty coffee beans, each carefully sourced from regions around the globe. The company prides itself on offering a farm-to-cup experience, where coffee beans are ethically sourced, Rainforest Alliance Certified, and UTZ certified. Some products and special features of Boarding Pass Coffee include the following:

Single-Origin Coffee Roasts - from various countries, each named after a unique travel destination.
In-House Roasted Coffee - this ensures freshness and quality beans.
Monthly Coffee Club Subscriptions - delivering a selection of high-quality roasts to customers.
Coffee Tastings - these are educational experiences, where customers can learn about different coffees and the cultures they originate from.
A Travel-Inspired Cafe Experience - complete with authentic airplane seats and “window seats” offering different views of the world, creating a memorable atmosphere for coffee lovers.

Revenue Modles

Boarding Pass Coffee generates revenue through a combination of retail sales, subscriptions, e-commerce, and ticketed events. In-store, it sells premium coffee drinks, food items, and freshly roasted coffee beans, with a pricing strategy reflecting the high quality and ethical sourcing of its products. The company also offers a monthly coffee subscription service, delivering curated roasts to customers' homes, ensuring steady revenue and customer retention. Additionally, Boarding Pass Coffee sells coffee beans, brewing equipment, and branded merchandise online, expanding its reach beyond local markets. Revenue is further boosted through ticketed coffee tastings and educational events, offering unique experiences at premium prices. This diversified revenue model allows Boarding Pass Coffee to build a stable income stream while enhancing its brand presence.